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Press Release 

For Immediate Release 

IESR: Uliyasi Simanjuntak

Manajer Komunikasi,, +62 812-3684-1273

giz Indonesia: Gandabhaskara Saputra
Sr. Communications Advisor CASE for SEA,, +6281119174387


Energy Transition Requires Breakthrough and Simple Communication Messages

Jakarta, October 12, 2022 -

The success of Indonesia's energy transition can be influenced by various factors. One of them is communication messages. Key messages must be understandable by many parties to support and smooth the energy transition.


Verena Puspawardani, Program Director of Coaction Indonesia, said that a breakthrough is needed in policymaking in terms of accelerating decarbonization. This is because a structured roadmap is not enough.


“We need a framework and policy reforms. This is also a reminder for financial institutions that we also need a breakthrough in the financing sector in terms of fiscal stimulus. We need this stimulus that can attract investment and encourage the 'green' industry," she said at the Indonesia Sustainable Energy Week (ISEW) 2022, Wednesday (12/10/2022).


The fiscal stimulus package, she added, would attract investment and encourage 'green' industries. In the end, more private and public financing will be drawn to ensure resilience to climate problems. For the sake of education or preparation of human resources, breakthroughs are also needed in the context of skills development.


“We can achieve this through a curriculum that is easy to apply not only in urban areas but also in rural areas in Indonesia because we are made up of many islands. Not all islands have access to adequate information, education, or infrastructure. Some islands also have difficulty accessing health services, even internet services. This is also still related to breakthroughs in technology," she said.


She added, "For us, civil society, the most important thing is that there is a clear and understandable discourse for the public because change will not happen if there is no public involvement".


Meanwhile, Stefan Bößner, Research Fellow at the Stockholm Environment Institute (SEI) Asia, said that the desire to realize an energy transition must also look at the revenue gains from the sale of fossil fuels.


“The ability to achieve the energy transition is the ability to innovate to find other sources of income, for example turning coal-producing areas into ecotourism areas. The key is to find other income besides coal in other sectors. Of course, everyone has the ability or capacity to innovate,” he said.


On the same occasion, Christine Go from Indonesia Refill My Bottle said that the way to convey the messages of the energy transition is equally important. Communication messages cannot be distributed uniformly to all community groups. Oil-related energy transition messages, for example, may be technically difficult to convey to and understand children.


“Parents can implement the energy transition messages as a character-building effort. It will be easier to form a mindset while still a child. Start with small things. We want people to have the capability to think 'green'. That's why I urge my family at home to reduce water wastage and save water. Indeed this is difficult. However, I tried to convey it to my little child. Hopefully, future generations will have this frame of mind and it will become a habit that integrates with their daily lifestyles.” she said.


Not to forget, she also recommends using social media. The creative side can indeed increase the effectiveness of the energy transition campaign. This is what Kopernik, a non-profit organization, does. Sergina Loncle, Director of Communications and Strategic Initiatives at Kopernik, said that Kopernik often incorporates an element of creativity in conveying environmental messages. Kopernik gave an example, uses 360 videos, synergizes with a group band and so on in disseminating communication messages related to the environment.


Kania Maniasa, Executive Director at the Green School Foundation also conveyed the same thing. The involvement of young people, she said, is increasingly important in the effort to transition energy. According to her, sustainability is a behaviour. Therefore, setting an example can make a message more effective.


“We have tried it. Our school does not use air conditioning, but solar panels. The walls of our school are made of bamboo, 80% of the toilets are dry, and our buses are fueled from vegetable oil which is processed into biodiesel. We try to provide practical solutions to children. We educate children through life learning and adapting to new ideas. The future is their world," he said.


ISEW was held in collaboration with the Indonesia Clean Energy Forum (ICEF), the Institute for Essential Services Reform (IESR), and Clean, Affordable, Secure Energy for Southeast Asia (CASE). CASE is a cooperation program between two countries: Indonesia - Germany (Directorate of Electricity, Telecommunications and Information Technology, Ministry of National Development Planning/Bappenas, and funded by the Ministry of Economy and Climate Action of the German Federation Government).

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